Reality check for Indian call centers - The Nation Daily
by Muhammad Abd al-Hameed
A mountain looks so picturesque from a distance or in color pictures. When you actually land there, standing on barren earth and surrounded by stones and boulders, you wonder what is so beautiful about them. That is the difference between perception and reality. Perception is what you think you see and reality is what you actually see.
The same applies to the call centers in India. There has been so much hype in foreign and our own media that many people think it was the best thing that could happen to a poor country with cheap labor. Some recent reports from Indian sources give a reality check.
The myth is that every major company in the world is setting up its call center in India. The reality is that all call centers, according to the trade association, NASSCOM, employ 350,000 workers, which is only 3% of the world total. The next reality is that India is not the cheapest market.
A mountain looks so picturesque from a distance or in color pictures. When you actually land there, standing on barren earth and surrounded by stones and boulders, you wonder what is so beautiful about them. That is the difference between perception and reality. Perception is what you think you see and reality is what you actually see.
The same applies to the call centers in India. There has been so much hype in foreign and our own media that many people think it was the best thing that could happen to a poor country with cheap labor. Some recent reports from Indian sources give a reality check.
The myth is that every major company in the world is setting up its call center in India. The reality is that all call centers, according to the trade association, NASSCOM, employ 350,000 workers, which is only 3% of the world total. The next reality is that India is not the cheapest market.
posted by Babar @ 4:25 AM
1 comments
1 Comments:
I cannot stop laughing reading your reality check.
Check your statistics beyond your newspapers -
1) India is today the largest services hub of world as China is for Manufacturing.
2) India is not cheap coz we are no more a third world country as like Pakistan. (India is one of the top 10 rich country today and 4th largest in world in terms of PPP)
And it is not cheap services that can get you big share of market but quality of service. Pakistan is not even a call center destination whereas India leads the KPO boom now.
In coming years some of the Indian private companies will have a larger turnover than the entire GDP of Pakistan......... thats the power of knowledge.
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