Pakistan: Better Late Than Never In Outsourcing

Think software and services outsourcing, and places like Bangalore, Manila, and perhaps Budapest spring to mind. But Lahore or Karachi? The Pakistani cities might not be on the outsourcing map yet, but the country's software shops are out to change that. 'As a natural course, American companies would not look at Pakistan,' acknowledges Jehan Ara, president of the 250-member Pakistan Software Houses Assn. 'So we have to get them to look at us, and once they do business with us and credibility is established, they come back for more.'