Cracking the Outsourcing Market

By Anthony Mitchell

Successful entry into U.S. markets is difficult for outsourcing companies operating within North America. For call center and business process outsourcing (BPO) firms seeking to gain initial market entry or to expand their market share from offshore locations, it is even tougher.

The steps to market entry presented here focus on how to avoid the most common pitfalls made by information technology enabled services (ITES) companies in India and Pakistan, but are relevant to domestic companies and those from other international outsourcing destinations.